I'm in the Bay Area and there's a lot of competition here, for sure.

I charge $85/hr for whatever I'm doing relating to web work, whether PHP/MySQL programming, HTML coding, or designing.

I used to charge less, but found that clients would continually come back with niggly, stupid changes forever because it didn't cost them much. Now, they only change their minds when it's important and they tend to be much better about being organized from the beginning, since they can see their $$$ floating away quickly if they aren't.

Also, charging a lot weeds out the less desirable clients really fast. The ones remaining are obviously looking for either someone who knows their shit and/or very high quality.

First rule I learned in business: the more you charge, the more you know. (And there is _never_ a doubt about my quality.) :-)

So in terms of time... I am afriad to underbid or even overbid it.

So 36 pages with 2 allowed revisions in design... is 100 hours unreasonable?

I feel silly for asking all this but it's really been quite sometime since I have done this.